Quick Listen

On Hold

At BretMurray.com I understand the importance of implementing a telephone on hold system within your business.

Customised On-Hold advertising is the most affordable and efficient targeted marketing tool available today. Every customer contact is highly pre-qualified because the customer has initiated the contact. It's a sales opportunity that no business can afford to ignore!
  • It's advertising. It's got impact.
  • It's no less important than your other advertising areas.
  • It's your image on the line!
  • What's that worth to you?
  • You only get one chance to make a good first impression!
  • Costs spent on your telephone on hold system are fully tax deductible.
 

A National Study...

published By Leading Telecommunications Associations Conclude:
  • Callers with SILENCE-ON-HOLD will abandon their calls in less than one minute, 90% hang-up within 40 seconds.
  • Callers with MUSIC-ON-HOLD will stay on the line 30 seconds longer than silence.
  • Callers with INFORMATION-ON-HOLD will stay on the line for up to 3 minutes longer.

On Hold Facts

Australian Consumer Research Reports An Estimated:
  • 70% of business callers are put on hold.
  • 60% of business callers put on hold hang-up.
  • 30% of these callers don't call back!
  • 88% of your business callers prefer professionally produced and personalised on hold messages and will actually listen to what your message has to say.
  • 16% of business callers made purchases based on the on hold messages they were listening to.
  • 94% of the average marketing / advertising budget is spent getting people to call a business, however only 6% of that budget is spent on on-hold marketing. They call you because of your campaign, then end up hanging up if left to silence!
 

More Facts...

  • OfficeTeam Survey ­ "The average executive spends 17 minutes per day on-hold"
  • CNN Survey ­ "The average person spends 60 hours per year on-hold"
  • CNN Survey ­ "Without music or messages, 60% of those on-hold consumers will hang up and 30% won't call back"
  • Cellular Marketing Magazine - "Over 85% of callers prefer on-hold messages over silence"

© 2016